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Abstract:
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Survey researchers have used multi-mode data collection methods to improve response rates on establishment surveys, often mixing a visual mode (such as a mail or web survey) with an aural mode such as telephone. A better understanding of the potential mode and quality effects of conducting multi-mode establishment surveys can inform future data collection efforts, as well as the characteristics of establishments and informants choosing the different modes. This paper will use data from the Kauffman Firm Survey (KFS), a longitudinal survey of new businesses offering both a web and CATI mode, to shed light on mode and data quality effects between modes. Specifically, the paper will conduct a longitudinal analysis among three groups of respondents: those completing all rounds through web, all rounds through CATI; and those completing the first round by CATI and the follow-up surveys by web.
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