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Activity Number:
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268
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Type:
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Contributed
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Date/Time:
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Tuesday, August 5, 2008 : 10:30 AM to 12:20 PM
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Sponsor:
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Section on Statistics and Marketing
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| Abstract - #301173 |
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Title:
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Opinion Spreading and Personalization in Marketing
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Author(s):
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Dmitri V. Kuznetsov*+
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Companies:
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Intellidyn Corp.
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Address:
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175 Derby Street, Hingham, MA, 02043,
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Keywords:
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sociophysics ; mediaphysics ; word of mouth ; opinion spreading ; marketing ; personalization
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Abstract:
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Opinion spreading (by word of mouth including internet opinion exchange and propagation) is not only one of the key factors for marketing, it is the factor which transforms effects of other (advertising and economic) factors making them less or more significant, or even critical for abrupt transitions to a new market share or product/service demand. Such effects cannot be estimated using typical statistical techniques like, for example, a regression dependency between factors and target value. Using our statistical mediaphysics methodology we were able to uncover many challenging marketing issues and propose ways how they can be put under control to a better marketing performance. To describe a big picture we combined mass media/direct/tele/e-marketing with personalization approach. These aspects of marketing represent a part of the corresponding methodologies at Intellidyn Corp.
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- The address information is for the authors that have a + after their name.
- Authors who are presenting talks have a * after their name.
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