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Activity Number:
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282
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Type:
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Topic Contributed
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Date/Time:
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Tuesday, July 31, 2007 : 10:30 AM to 12:20 PM
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Sponsor:
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Section on Physical and Engineering Sciences
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| Abstract - #309014 |
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Title:
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Consumer Product Optimization Through a Mixture-of-Mixtures Experiment
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Author(s):
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William Brenneman*+
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Companies:
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Procter & Gamble
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Address:
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8700 Mason Montgomery Rd, Mason, OH, 45040,
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Keywords:
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mixture-of-mixture experiment ; multiple response approach ; desirabitlity function
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Abstract:
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Mixture designs are used extensively during the formulation stage of many consumer products. There are situations where one or more of the mixture components are made up of sub-components that need to be investigated as well. This leads to what are commonly termed mixture-of-mixtures (MoM) experiments. A real example from industry is presented along with the resulting analysis, complicated by the fact that there are multiple continuous and binary responses.
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