JSM 2004 - Toronto

Abstract #302210

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Activity Number: 411
Type: Contributed
Date/Time: Thursday, August 12, 2004 : 8:30 AM to 10:20 AM
Sponsor: Section on Survey Research Methods
Abstract - #302210
Title: The Online Survey: Its Contributions and Potential Problems
Author(s): Kevin McIntyre*+ and Hisako Matsuo and Terry Tomazic and Barry Katz
Companies: Saint Louis University and Saint Louis University and Saint Louis University and Saint Louis University
Address: Department of Research Methodology, St. Louis, MO, 63108,
Keywords:
Abstract:

The use of the internet as a research tool has increased substantially in the past decade. Online surveys have the potential to facilitate researchers in several ways, including subject recruitment, data collection, data tabulation, and data analysis. However, careful considerations must be taken when designing online surveys to ensure their validity and representativeness. To help researchers in this process, the current paper has four primary objectives: (1) To discuss the methodological issues involved in conducting online surveys (e.g., accessing special populations, controlling testing conditions); (2) To discuss the statistical considerations involved in using large samples for hypothesis testing (e.g., p values vs. effect sizes); (3) To review the literature on the use of internet-based surveys; and (4) To review the features and limitations of several software programs used in the creation of online surveys. Finally, the paper discusses the authors' experiences and lessons learned following the completion of two large-scale internet surveys.


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