JSM 2004 - Toronto

Abstract #301678

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Activity Number: 433
Type: Contributed
Date/Time: Thursday, August 12, 2004 : 10:30 AM to 12:20 PM
Sponsor: Section on Survey Research Methods
Abstract - #301678
Title: Analysis of Nonresponse in Cross-sectional RDD Surveys
Author(s): Randal S. ZuWallack*+ and Ronaldo Iachan and Leslyn Hall
Companies: ORC Macro International Inc. and ORC Macro International Inc. and ORC Macro International Inc.
Address: 126 College St., Burlington, VT, 05401,
Keywords: response propensity ; auxiliary data ; bias
Abstract:

As a general problem, the measurement effect due to survey nonresponse is a difficult topic to address, primarily since little is known about the nonrespondents. One approach to evaluating unit nonresponse is to compare the sample distributions to known demographic, socioeconomic, and geographic distributions. Assuming the selected sample is representative of the population from which it was selected, deviations from the population distributions may be attributed to differential nonresponse. While inexpensive, this macrolevel approach evaluates unit nonresponse for large domains. Patterns of nonresponse may not be discovered in the expanse of the measures. Another approach to evaluating nonresponse targets individual nonresponding units directly. This microlevel approach provides highly informative information concerning the nonrespondents, but is very costly, typically involving personal follow-up visits or re-interview surveys to establish patterns of nonresponse. We discuss an alternative approach that strikes a balance between the two extremes, with application to the Department of Housing and Urban Development (HUD) Fair Market Rent Areas Surveys.


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