JSM 2004 - Toronto

Abstract #301364

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Activity Number: 296
Type: Topic Contributed
Date/Time: Wednesday, August 11, 2004 : 8:30 AM to 10:20 AM
Sponsor: Section on Survey Research Methods
Abstract - #301364
Title: Targeted Call-scheduling for Demographic Subgroups
Author(s): Ellen C. Mecklenburg*+
Companies: NORC, University of Chicago
Address: 55 East Monroe Suite 4800, Chicago, IL, 60603,
Keywords: telephone surveys ; call-scheduling ; random digit dialing
Abstract:

In Random Digit Dial (RDD) telephone surveys, significant survey resources are used in attempting to reach and obtain cooperative respondents. Effective choice of call times can produce significant savings. In the CDC-sponsored REACH 2010 Risk Factor Survey, many of the targeted respondents are from specific geographic areas and racial/ethnic populations; this presents the additional challenge of optimizing the call times for these particular groups of respondents. The relationship between the time of the initial call and outcome of the call is investigated in terms of sample characteristics. Specifically, we investigate whether the relationship between time of call (by time of day and day of the week) and its outcome varies by exchange-level demographic characteristics. Call outcome is defined in terms of contact rate and cooperation rate. A model is proposed and evaluated.

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