JSM 2004 - Toronto

Abstract #301196

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Activity Number: 411
Type: Contributed
Date/Time: Thursday, August 12, 2004 : 8:30 AM to 10:20 AM
Sponsor: Section on Survey Research Methods
Abstract - #301196
Title: Web, Mail, and Mixed-mode Data Collection in a Survey of Advanced Technology Program Applicants
Author(s): Jeffrey Kerwin*+ and Pat D. Brick and Kerry Levin and David Cantor and Jennifer O'Brien and Andrew Wang and Stephen Campbell and Stephanie Shipp
Companies: Westat and Westat and Westat and Westat and Westat and National Institute of Standards and Technology and National Institute of Standards and Technology and National Institute of Standards and Technology
Address: 1650 Research Blvd., Rockville, MD, 20850,
Keywords: web surveys ; internet surveys ; mail surveys ; survey mode
Abstract:

Web surveys are becoming an increasingly popular method of data collection. In some cases, they are replacing surveys previously conducted by mail. For example, the NIST Advanced Technology Program's Survey of ATP Applicants 2002 is currently underway predominantly as a web survey, whereas a survey of year 2000 applicants was conducted by mail. But questions remain regarding the data quality of web surveys. Several published experiments have found that comparable surveys conducted by web and mail often yield different response rates. The two modes can also differ with respect to item nonresponse, and length of answers to open-ended questions. We present findings from an experiment comparing three modes of data collection in a survey of 778 companies that applied for R&D funding from the ATP program in 2002. The modes include web, mail, and web combined with mail follow-up. All three conditions include follow-up of nonrespondents by telephone. Outcomes of interest include response rates before and after telephone follow-up, item nonresponse, response distributions, length of answers to an open-ended question, and level of effort taken to complete the survey.

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