JSM 2004 - Toronto

Abstract #301159

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Activity Number: 235
Type: Luncheons
Date/Time: Tuesday, August 10, 2004 : 12:30 PM to 1:50 PM
Sponsor: Biopharmaceutical Section
Abstract - #301159
Title: Graphics: An Underutilized and Misused Tool for Effective Communication
Author(s): Thomas Bradstreet*+
Companies: Merck & Co., Inc.
Address: Mail Stop BL 3-2, Blue Bell, PA, 19422,
Keywords: chartjunk ; data analysis ; graphical construction ; graphical design ; perception ; presentation graphics
Abstract:

Communicating effectively through graphics is a prerequisite skill for pharmaceutical professionals whether they are statisticians or nonstatisticians. Many pharmaceutical professionals are responsible for summarizing and communicating the results of experiments through either an oral presentation, a written report, or a refereed publication. To empower pharmaceutical professionals to produce effective graphics, we must train them in implementing the basic definitions, strategies, and practical considerations of graphical perception, design, and construction. Further, there needs to be a harmonization of the ideas behind graphics for presentation and graphics for data analysis. Graphical insight follows a continuum from discovery and understanding in data analysis through to clarity and efficiency in final presentation. Proportionally incorrect and chartjunk-laden default presentations of data analysis and presentation graphics which are generated by many software packages can be improved to be clear and effective graphics.

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Revised March 2004