Abstract #302003

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JSM 2002 Abstract #302003
Activity Number: 114
Type: Luncheons
Date/Time: Monday, August 12, 2002 : 12:30 PM to 1:50 PM
Sponsor: Business & Economics Statistics Section*
Abstract - #302003
Title: Beyond Clickthroughs: The Next Generation Of E-Commerce Measurement
Author(s): Peter Fader*+
Affiliation(s): University of Pennsylvania, Wharton School
Address: 1400 Steinberg-Dietrich Hall, Philadelphia, Pennsylvania, 19104-6371, USA
Keywords:
Abstract:

As the glow of e-commerce wears off into the ugly reality of "business as usual," it's important for managers to become more aware of the range of new metrics and measurement services that are now coming available to them. We will discuss several of these new data collection/analysis schemes and focus on the unique benefits that can offer to academics and practitioners alike.

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Revised March 2002