Parkway is a stretch of highway in West
2003, the city was interested in beautifying the Sagamore Parkway to attract more
order to do this, the West Lafayette city government created the Sagamore
Parkway Task Force (SPTF), defined as “a team of property owners, tenants,
realtors, business leaders and city officials that will develop an
economic expansion plan” for Sagamore Parkway West.
at Purdue worked with the SPTF to develop two surveys; one for a random
sample of 1,000 West Lafayette
residents, and one for all 247 businesses along the Sagamore Parkway.
SPTF held biweekly meetings which were open to the public.
were a group of five STATCOM members who worked on this project. This group will be referred to as “the
STATCOM team” in this document.
more detailed information on the SPTF and its findings, please go to the
the initiation of email correspondence with the leader of the SPTF, the
STATCOM team had an initial meeting with the client. The following issues were discussed:
An introduction of the structure of the SPTF for the
The upcoming city election.
The need for STATCOM to develop surveys which gauge
public opinion. from West Lafayette
residents and businesses on the Sagamore
A timeline for survey completion; an October 2003
deadline was recommended.
this meeting, the STATCOM team developed a timeline, and presented it at
an SPTF meeting. This timeline was designed
to be flexible so that it could accommodate any unforeseeable delay.
the urging of a statistics professor, the STATCOM team attempted to contact
a professor at the Restaurant Management Department so that she could
assist with the restaurant-related questions on the two surveys.
- As the
questions were being developed, the STATCOM team then met with SPTF
members at the West
Lafayette City Hall
to discuss various details about the survey. A handout, which elicited discussion,
was prepared by the STATCOM team.
attending the last SPTF meeting of July, the STATCOM team modified the
questions of the survey to reflect some of the issues brought up by SPTF
drafts of both surveys were completed for the first SPTF meeting of August.
the first SPTF meeting of August, the drafts of the surveys were modified
to reflect some of the issues brought up by SPTF members.
STATCOM team presented the final version of the surveys at the second SPTF
meeting of August. These final
drafts included questions about the use of space, traffic and pedestrian
issues, development and project financing along the Sagamore Parkway.
approval of the drafts by the SPTF, an independent company, which has a
very thorough sampling frame based on mailing routes, selected a random
sample for the resident survey.
- The resident
survey was distributed on September 8
- In order to increase public awareness of
this survey, a press release from the city government of West Lafayette advertised the survey to
Excel template, with instructions for data entry, was created to send to the
West Lafayette City Office of Development so that they could enter the
results of the survey in duplicate.
STATCOM team attended both SPTF meetings in September to discuss the
progress of the surveys.
of the resident survey were received through October 3. There were 203
returned surveys, yielding an approximate 20% response rate.
STATCOM report on the resident survey was submitted to the SPTF on October
formal presentation of the results for the resident survey was given to
the SPTF on October 8. In short,
the survey results showed that residents approve of using city funding to
create financial incentives for improvements along Sagamore Parkway.
business survey was distributed on October 9.
of the business survey were received through October 22. There were 75 returned surveys, which is
approximately a 31% response rate.
STATCOM report on the business survey was submitted to the SPTF on
formal presentation of the results from the business survey was given to
the SPTF on November 12. Similar to
the findings of the resident survey, the business survey showed that
businesses along the Sagamore
Parkway thought that citywide resources
should be used for development.
final recommendations of the SPTF were presented at a public forum on
November 19. Specifically, the
following recommendations were made:
The establishment of gateways at the entrances/exits of
More business signage along the parkway.
Improved crosswalks with countdown timers.
Enhanced trails network connections.
Continued city support for the new Sagamore West Area