Name: 2018 Joint Statistical Meetings
Start: 2018-07-28T07:00:00+00:00
End: 2018-08-02
Location: Vancouver Convention Centre

Keyword Search

Legend:
CC = Vancouver Convention Centre F = Fairmont Waterfront Vancouver
* = applied session ! = JSM meeting theme

Keyword Search Criteria: Marketing returned 8 record(s)

Sunday, 07/29/2018

Bridging the Gap on Multi-Channel Attribution
John Lin, Epsilon Data Management, Inc.
2:25 PM

Understand the Impact of Video Game Marketing Spend: a Data Science Approach of Multi-Touch Attribution
Yushu Chai, Electronic Arts, Inc.; Chen Teel, Electronic Arts
4:05 PM

Build-Your-Own Dashboards for Metric Choice
Peter Lenk, University of Michigan; Ofer Mintz, University of Sydney; Yakov Bart, Northeastern University; David Reibstein, University of Pennsylvania
4:35 PM

Tuesday, 07/31/2018

Lookalike Audience Modeling
Sam Hawala, Resonate-Networks

Personalization Through Uplift Modeling: Techniques and Business Applications
Victor Lo, Fidelity Investments
8:35 AM

Lookalike Audience Modeling
Sam Hawala, Resonate-Networks
12:10 PM

Wednesday, 08/01/2018

Data Science in Marketing Research
Chen Teel, Electronic Arts

An Evaluation of Statistical Approaches to Post Marketing Surveillance
Yuxin Ding, University at Buffalo; Marianthi Markatou, University at Buffalo; Robert Ball, U.S. Food and Drug Administration,Center for Drug Evaluation and Research
12:05 PM

JSM 2018 Online Program

Keyword Search

American Statistical Association