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CC = Vancouver Convention Centre   F = Fairmont Waterfront Vancouver
* = applied session       ! = JSM meeting theme

Activity Details

405 * ! Tue, 7/31/2018, 2:00 PM - 3:50 PM CC-West 215/216
Emerging Perspectives on "Customer-Based Corporate Valuation" — Topic Contributed Panel
Section on Statistics in Marketing
Organizer(s): Daniel McCarthy, Emory University, Goizueta Business School
Chair(s): Seun Odeyemi, Georgia Tech
2:05 PM Emerging Perspectives on "Customer-Based Corporate Valuation"
Presentation 1
Panelists: Daniel McCarthy, Emory University, Goizueta Business School
Elliot Shin Oblander, University of Pennsylvania
Peter Fader, University of Pennsylvania
3:40 PM Floor Discussion