JSM 2017 Online Program

Legend:
CC = Baltimore Convention Center, H = Hilton Baltimore
* = applied session ! = JSM meeting theme

Keyword Search Criteria: Marketing returned 5 record(s)

Sunday, 07/30/2017

Lifestyle Segments, Social Marketing, and Hard-To-Survey Populations: Understanding Participation in the 2015 Census Test
Mary Mulry, U.S. Government; Nancy Bates; Matt Virgile, U.S. Census Bureau
2:05 PM

Monday, 07/31/2017

A Computational Perspective of Information Propagation in Social Networks
Laks V.S. Lakshmanan, University of British Columbia
3:20 PM

Tuesday, 08/01/2017

Best Practices in Predicting Customer Attrition
Adraine Upshaw, BBVA Compass

Foot Traffic Network Analysis on Location-Based Social Media
Yufan Liu, Dun & Bradstreet; Wenhao Pan, University of Georgia
10:35 AM

Wednesday, 08/02/2017

A Bayesian Structural Model for Designing Financial Incentive Offers to Automotive Dealerships
Wenyi Wu, University of Michigan; Peter Lenk, University of Michigan