This is the program for the 2010 Joint Statistical Meetings in Vancouver, British Columbia.

Keyword Search

Keyword Search Criteria: marketing returned 10 record(s)
Monday, 08/02/2010
Increasing the Accuracy of Discrete Choice Models Using CART-Determined Interactions
Ingo Bentrott, University of Technology, Sydney
8:35 AM

Modeling Marketing Data with Collinear Data
Joseph Retzer, MarketTools Inc.
8:50 AM

Key Driver Analysis with Very Small Samples: Using the Analytic Hierarchy Process Method
Shon Magnan, GfK Custom Research North America; Stan Lipovetsky, GfK Custom Research North America
9:50 AM

Falling Into the Data Mine: Avoiding the Pitfalls
Sam Koslowsky, Harte Hanks, Inc.
2:05 PM

Tuesday, 08/03/2010
A Prior Distribution of Bayesian Nonparametrics Incorporating Distances of Various Types
Brian M. Hartman, Texas A&M University; David Dahl, Texas A&M University; Bani K. Mallick, Texas A&M University; Debabrata (Debu) Talukdar, State University of New York at Buffalo
10:50 AM

Wednesday, 08/04/2010
Involvement Trajectories on a Social Media Platform
Lynd Bacon, Loma Buena Associates; Peter Lenk, University of Michigan; Danielle Murray, Shutterfly, Inc.
2:05 PM

On Net Lift in a (Direct) Marketing Environment
Leonardo Auslender, SAS Institute
2:35 PM

Preference Evolution in a Social Network
Jing Wang, University of Michigan; Anocha Aribarg, University of Michigan; Yves F. Atchade, University of Michigan
2:50 PM

Does Retail Advertising Work? Measuring the Effects of Advertising on Sales via a Controlled Experiment on Yahoo!
David Reiley, Yahoo! Research; Randall Lewis, Yahoo! Research
3:20 PM

Thursday, 08/05/2010
How Does a Customer Walk and Buy Goods in a Supermarket?
Keiji Takai, Kansai University; Katsutoshi Yada, Kansai University
8:35 AM




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