This is the program for the 2010 Joint Statistical Meetings in Vancouver, British Columbia.
Keyword Search
Keyword Search Criteria: marketing returned 10 record(s)
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Wednesday, 08/04/2010
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Involvement Trajectories on a Social Media Platform
Lynd Bacon, Loma Buena Associates; Peter Lenk, University of Michigan; Danielle Murray, Shutterfly, Inc.
2:05 PM
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On Net Lift in a (Direct) Marketing Environment
Leonardo Auslender, SAS Institute
2:35 PM
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Preference Evolution in a Social Network
Jing Wang, University of Michigan; Anocha Aribarg, University of Michigan; Yves F. Atchade, University of Michigan
2:50 PM
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Does Retail Advertising Work? Measuring the Effects of Advertising on Sales via a Controlled Experiment on Yahoo!
David Reiley, Yahoo! Research; Randall Lewis, Yahoo! Research
3:20 PM
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