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This is the preliminary program for the 2009 Joint Statistical
Meetings in Washington, DC.
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The views expressed here are those of the individual authors and not necessarily those of the ASA or its board, officers, or staff. Back to main JSM 2009 Program page |
= Applied Session,
= Theme Session,
= Presenter
190
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Mon, 8/3/09, 2:00 PM - 3:50 PM | CC-143A |
| New Tricks for Old Media: What Measurement and Method Tell Us About Traditional Media Consumption and Effectiveness - Invited - Papers | ||
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Section on Statistics and Marketing, Social Statistics Section |
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| Organizer(s): David A. Schweidel, University of Wisconsin-Madison | ||
| Chair(s): Erin McClintic Tanenbaum, Nielsen Claritas | ||
| 2:05 PM |
Harnessing Statistical Techniques to Model Television Audiences Using Return-Path Set Top Box Data —  Pete Doe, Nielsen Connections
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| 2:30 PM |
Aural Choice — Ty Henderson, The University of Texas at Austin
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| 2:55 PM |
Understanding ESPN Across Media — Glenn B. Enoch, ESPN, Inc.
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| 3:20 PM |
Reexamining Television Tuning Behavior — David A. Schweidel, University of Wisconsin-Madison
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| 3:45 PM | Floor Discussion | |
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JSM 2009
For information, contact jsm@amstat.org
or phone (888) 231-3473. If you have questions about the Continuing Education program,
please contact the Education Department. |