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This is the preliminary program for the 2008 Joint Statistical
Meetings in Denver, Colorado.
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The views expressed here are those of the individual authors and not necessarily those of the ASA or its board, officers, or staff. Back to main JSM 2008 Program page |
= Applied Session,
= Theme Session,
= Presenter|
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168
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Mon, 8/4/08, 2:00 PM - 3:50 PM | CC-102 |
| Statistical Issues for Internet Marketing and Price Optimization - Invited - Papers | ||
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Section on Statistics and Marketing |
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| Organizer(s): Stan Lipovetsky, GfK Custom Research North America | ||
| Chair(s): Raimund Wildner, GfK-Nürnberg | ||
| 2:05 PM |
Internet Advertising and Monetization —  Paul Dagum, Business.Com
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| 2:30 PM |
Online Ad Auctions — Hal Varian, Google, Inc.
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| 2:55 PM |
Modeling Consumer Search for Making Online Advertising Decisions — Alan Montgomery, Carnegie Mellon University
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| 3:20 PM | Disc: Wendy Moe, University of Maryland, College Park | |
| 3:40 PM | Floor Discussion | |
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JSM 2008
For information, contact jsm@amstat.org
or phone (888) 231-3473. If you have questions about the Continuing Education program,
please contact the Education Department. |