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This is the preliminary program for the 2006 Joint Statistical
Meetings in Seattle, Washington.
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The views expressed here are those of the individual authors and not necessarily those of the ASA or its board, officers, or staff. Back to main JSM 2006 Program page |
= Applied Session,
= Theme Session,
= Presenter, Sheraton Seattle Hotel & Towers = “S”| CE_08C | Sun, 8/6/06, 8:30 AM - 5:00 AM | CC-305 |
| The Psychology of Survey Response - Continuing Education - Course | ||
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The ASA, Section on Survey Research Methods |
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| Instructor(s): Roger Tourangeau, University of Maryland | ||
| This course examines survey questions from a psychological perspective. Its objectives are to cover what is known about how respondents answer survey questions and examine how problems in each component of the response process can produce reporting errors. The class will focus on behavioral questions and include examples of applying findings from the literature on cognitive aspects of survey methods to improve questions. It is intended for researchers who develop survey questionnaires or use survey data and want to understand potential problems with it. It will describe major psychological components of the response process, including comprehension of the questions, retrieval of information from memory, combining and supplementing information from memory through judgment and inference, and reporting an answer. The course has no prerequisites, though familiarity with survey methodology or questionnaire design will be helpful. RECOMMENDED TEXTBOOK: Tourangeau, R., Rips, L.J. and Rasinski, K. (2000). The Psychology of Survey Response. Cambridge University Press. ISBN: 13:9780521576291. | ||
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JSM 2006
For information, contact jsm@amstat.org
or phone (888) 231-3473. If you have questions about the Continuing Education program,
please contact the Education Department. |